Changing with the times is vital to keeping your company in high demand. If you are still using a desk phone, file cabinets or mailers to conduct business, you might be surprised to find that there are several updates you can make to improve your productivity and customer service. Here are three easy ways you can modernize your small business.
1. Update Phones
Landlines and cell phones are good communication tools, but there are new and better ways to conduct calls. Internet-based apps and phone services are a more efficient option to consider. These services allow you to use your computer, cell phone or tablet to contact clients directly. Some of the advantages over traditional phone lines include cost savings, taking business calls from any location, and improving your calls’ clarity. If you are used to conventional phone lines’ extra options, know that these apps all offer voice mail, call waiting, and call forwarding. There is no installation required, which makes this change quick and easy.
2. Utilize the Cloud
Many companies are turning away from paper files and going digital by utilizing the cloud. The best way to do this is by using a cloud-based document system. Using this software, you can save documents instantly to an internet server, share files with customers and employees from anywhere and save time from filing papers in a cabinet.
3. Advertise on Social Media
Sending flyers in the mail or running ads in the newspaper doesn’t get as much attention as they use to. A new and effective form of marketing is through social media. These different apps and websites make it easy for you to create your ads specifically for your target customers. A bonus is that these ads cost less than other forms of traditional marketing. To get started, pick two or three popular social media apps and create accounts for your business.
Updating your business doesn’t have to be overwhelming. Follow these suggestions to improve your customer service, keep better track of documents and increase your marketing reach.